From the case study of “A satisfied customer – will they remain?” understand the case.
Explain what is the marketing practice most probably done by Eumundi Jewel?
How MIS and marketing research does plays the role in Eumundi Jewel, explain briefly.
Why Hejja Jewels failed to create and retain loyal customer? What is your proposal to
Hejja Jewel if you are appointed as the consultant? Would BOS (Blue Ocean Strategy be applicable?
Topic: A satisfied customer – will they remain