Monday, October 27, 2008

Assignment Question for PDEBM 17

From the case study of “A satisfied customer – will they remain?” understand the case.
Explain what is the marketing practice most probably done by Eumundi Jewel?
How MIS and marketing research does plays the role in Eumundi Jewel, explain briefly.

Why Hejja Jewels failed to create and retain loyal customer? What is your proposal to
Hejja Jewel if you are appointed as the consultant? Would BOS (Blue Ocean Strategy be applicable?

Topic: A satisfied customer – will they remain


Renee Meow said...

err.. are we suppose to answer this for upcoming class?

Derrick Ng said...

I have no idea, most likely yes.. will find out